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Embrace well-ageing: a holistic approach to wellness, to nourish your skin, honour its natural changes, and feel confident at every stage of your life. For beauty isn’t just about age, it’s about care, self-love, and a nurturing lifestyle. Be confident in your own skin.

  • Best for: 25+ to maintain youthful skin & prevent early ageing signs.
    Powered by Rice Bran, Probiotics & other Ayurveda Wonder Herbs, the White Rice range focuses on hydration, skin renewal & brightening. Ideal for those experiencing early signs of ageing, this range strengthens the skin barrier, boosts collagen production, and restores a youthful glow making it perfect for maintaining a radiant, even-toned complexion.

  • Best for: 35+ to support collagen production, reduce fine lines & wrinkles
    The Bakuchiol Well-Ageing range is a plant-powered alternative to retinol, offering age-defying benefits without irritation. Formulated with Bakuchiol, Ayurveda Wonder Herbs & Antioxidants, this range targets fine lines, wrinkles & skin firmness while deeply nourishing and supporting collagen production for a smoother, youthful complexion.

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FAQs

Is there a specific age category to use Bakuchiol? 

The Bakuchiol skincare range is ideal for ages 35+ and above

What's the difference between Bakuchiol and Retinol ?

Bakuchiol is a natural alternative to retinol that delivers similar benefits of reducing fine lines, and wrinkles for visibly firmer, smoother and youthful skin. Unlike retinol, it is gentle, non-irritant, and suitable for all skin types, including sensitive skin.

Can the Bakuchiol serum be applied around the eyes ? 

No, instead, we recommend using our White Rice - Intensive Under Eye Treatment Concentrate for the under eye area, to treat fine lines and wrinkles, puffiness, dull skin and discoloration around the eyes.

Is there a specific age range to use White Rice products?

Yes, products from the White Rice skincare range are ideal for ages 25 and above, to prevent the first signs of ageing.

What are the White Rice products you have to treat around the eye area ? 

The White Rice Intensive Under Eye Treatment Concentrate, is specially formulated to treat and nourish the skin under and around eyes.

What’s the difference between White Rice Overnight Hydrating Treatment and Overnight Nourishing Perfector ?

The White Rice Overnight Hydrating Treatment is a hydration mask that should be applied on your face, 2 hours before bedtime, to lock in extra moisture and nourishment. 

The White Rice Overnight Nourishing Perfector provides intense hydration, and should be applied on your 30 minutes before bedtime, and kept on overnight, while you sleep.